Driving Regional Sales for Nestle leveraging NHL partnership

Nestle was looking for a way to drive sales leveraging their KITKAT/NHL partnership during the NHL playoffs as well as acquire new consumers into their CRM.

Snipp developed a purchase-based instant win program where consumers earn a instant win gameplay for every receipt submitted to win 100’s of NHL prizes and a grand prize trip to the 2021 Stanley Cup finals. Customers can submit receipts by simply texting the keyword BREAKAWAY (English), PAUSE HOCKEY (French)  to 811811, or web upload at www.kitkat.ca/breakaway (EN) https://www.kitkat.ca/pausehockey (FR)