Driving Regional Sales and Basket Size for Pepsi

PepsiCo wanted to drive sales and increase basket size at both large and small format West Coast retailers, grocers and convenience channels leading into the key Super Bowl time frame.

Snipp created a simple MMS receipt recognition campaign.  Consumers text PARTY to 81181 followed by a photo of their receipt with qualifying PepsiCo products. Once validated Snipp sent consumers a $5 Visa Prepaid Reward.