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Latest Consumer Survey: Back-to-School 2026 - Value Wins as Shoppers Prioritize Savings Over Brand Loyalty

Driving QSR Specific Sales for PepsiCo

PepsiCo was challenged with driving beverage sales at Garden Fresh. Consumers who purchase qualifying PepsiCo product are rewarded with physical scratch cards, revealing a unique code. This code can then be entered on a custom branded registration site (https://www.refresh2reward.com/) where consumers can enter a sweepstakes to win a Hawaiian cruise for four.