Driving Product Specific Sales and Engagement for Newell Ball

Ball, a food preservation division of Newell Brands, wanted to inspire occasional canners to can more and try new recipes

Ball developed a lifestyle microsite featuring recipes, tips and different offers each month to showcase Ball Jars and canning products. Snipp receipt validation was implemented via a widget integration to allow Newell to present three different offers to their fan base. Consumers could simply submit their purchase receipt by texting the keyword BALLJARS to 811-811 or by email to  balljarsoffers@snipp.us or via web upload at  http://www.ballhomecanning.com/. Snipp also developed a #hashtag sweeps to drive recipe engagement

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