Ball, a food preservation division of Newell Brands, wanted to inspire occasional canners to can more and try new recipes
Ball developed a lifestyle microsite featuring recipes, tips and different offers each month to showcase Ball Jars and canning products. Snipp receipt validation was implemented via a widget integration to allow Newell to present three different offers to their fan base. Consumers could simply submit their purchase receipt by texting the keyword BALLJARS to 811-811 or by email to balljarsoffers@snipp.us or via web upload. Snipp also developed a #hashtag sweeps to drive recipe engagement
