Snipp created tiered cashback gift with purchase programs for the U.S. and Canadian markets, which were integrated right into the brand website
In the U.S., pet parents buy $25 of BLUE products to earn a $5 reward OR they buy $50 of BLUE products to earn a $15 reward. Pet parents who purchased from Petsmart, Petco and Walmart all received digital gift cards for those stores. Pet parents who purchased from Tractor Supply Company received a physical TSC gift card. All other pet parents received a prepaid digital VISA card. In Canada, pet parents earn a $5 or $10 print-at-home coupon.