Driving Online, Retailer and Brand Partner Specific Sales & Excitement for the NBA - General Mills

The NBA was looking for a way to drive online sales & traffic at NBA.com while also generating sales lift for their partner brand, General Mills, at Walmart.

Snipp created a simple, text-based program that allows Walmart shoppers to earn NBA.com discount codes. Consumers can text SAVE15 to 811-811 and upload a picture of their receipt showing purchase of two (2) or more boxes of participating General Mills cereal, to receive a 15% NBA.com discount code.