Driving Online Retail Specific Back-To-School Sales For PepsiCo

PepsiCo and Sam’s Club needed a way to drive online sales of product, and increase basket size as well as promote the new “Sam’s Club Pickup” program.

Building upon the excitement of the last program, Snipp rebooted the PepsiCo retailer specific gift with purchase promotion with a back to school theme. Driving sales on SamsClub.com for the “Sam’s Club Pickup” program, PepsiCo incentivized consumers to purchase $75 or more of any PepsiCo product to earn a $25 Sam’s Club eGift card by simply forwarding their online receipt to rewards@clubrewardsoffer.com, a Snipp email domain, for validation.