Dove wanted to incent Sales, tie into Mothers Day as a buying occasion, strengthen specific retailer relationships and build brand affinity through relevant rewards
Snipp set up a program where consumers who purchase eligible products from Sam's Club can submit their receipt by texting in the keyword DOVE MOM to 811811, via email to redeem@samsclubmothersday.com or web upload at http://samsclubmothersday.com to receive credits for a magazine subscription of choice. Snipp also set up and managed a custom branded magazine rewards store on the SnippRewards platform http://rewards.samsclubmothersday.com where consumers choose and redeem their reward.
