Beam wanted to drive sales lift across their family of brands during the January selling season by developing a promotion to secure display space in Pennsylvania Liquor Control Board Stores.
Beam leveraged Snipp’s turnkey promotion services to engage consumers at shelf with a text-to-enter mobile sweepstakes where consumers where consumers who passed an age and state gate could SMS the keyword BEAMSUNTORY to 811-811 to get a link to enter the sweepstakes website beamsuntory.pasweeps.com to win one of four gift baskets featuring the latest products suitable for stocking a bar for home entertaining.
