Driving New Product Trial for Dannon Light & Fit

Dannon wanted to drive trial of their new product and promote partnership with Spotify

Snipp developed a sweepstakes program where consumers who purchase participating products could upload a photo of their receipt via text by messaging MIXITUP to 811811 or email to redeem@mixuptheflavor.com or web upload to earn a sweepstakes entry to win a $10 Spotify Gift Code.

Snipp managed the entire program from technology to sweepstakes management.