Chattem wanted to investigate the plausibility of rebates for their IcyHot product, and see how much interest for this type of activation they can accrue. They also wanted to localize the rebate offer to specific areas.
Snipp leveraged its rebate solution to create a custom, localized rebate offer. Consumers were given a special rebate code in for a rebate valued $10 New Orleans, Cincinnati, Richmond, or $5 in Houston, Cleveland, or Nashville, which they could enter on a custom branded microsite and upload their purchase receipt to claim the rebate at https://icyhotrebate.com. The rebate was delivered via check in the mail or PayPal.