Hill’s wanted to not only drive sales of their new Science Diet pet food, but they wanted to build their in-store channels to combat growing competition from eCommerce, and strengthen their relationship with Petco retailers.
Snipp created a promotion that incentivized in-store purchase at Petco retailers. To earn a $10 Petco e-gift card, consumers simply had to submit their purchase receipt proving purchase of eligible products. Submission could be completed by texting HILLS to 811-811, by email through firstname.lastname@example.org, or via a custom branded microsite at www.hillspetrewards.com. To support the program, an in-store initiative with POS communications was leveraged.