Driving Holiday Seasonal Sales for Beam Suntory

Beam Suntory wanted to drive sales lift during the key holiday season by promoting Beam Suntory spirits brands as great gifts. Compete with other major spirits brands for display space in Pennsylvania Liquor Control Board (PLCB) stores.

Beam leveraged Snipp’s turnkey promotion services to engage consumers at shelf with a text-to-enter mobile sweepstakes where consumers where consumers who passed an age and state gate could SMS the keyword BEAMSUNTORY to 811-811 to get a link to enter the sweepstakes website beamsuntory.pasweeps.com to win one of 30 gift cards. Snipp secured and fulfilled all prizing.

Beam Suntory