Energizer wanted to increase sales for their brand during the key holiday calendar period.
Snipp developed a national holiday program where consumers spend $15 in a single transaction to receive a $5 virtual Visa. Users also had the option to redeem for a physical virtual Visa, with the reward sent to them through mail. To participate, users simply texted HOLIDAYS to 811-811 to text in their receipt, or they could email it to holiday5@energizer.com, or upload it via web to www.holiday5.energizer.com.
