Duracell wanted to grow sales during their biggest drive period of the year – the holidays.
Snipp developed a program where consumers who spent $10 on any AA or AAA batteries can submit a photo of their receipt to earn a 2 week Xbox Game Pass
The program was made available in English & French (in Canada). Consumers could submit their receipt by texting the keyword UPGRADE (in the US) or DURACELL GAMING (in Canada) , via email or online.
