Driving Holiday Sales and Engagement for Constellation Brands

Constellation Brands was looking to drive holiday sales lift and engagement for its Sparkling Ruffino wines

Constellation partnered with Snipp to offer a gift with purchase program, allowing consumers who purchased two or more bottles to submit their receipt to an age and state-gated platform via text by messaging RUFFINO to 811-811 or web upload at www.cheersholidaywine.com and receive a $6 prepaid reward card. This was third in a series of Constellation wine programs for the year leveraging a custom age and state gate to align with legal requirements.

Additionally, Constellation was able to secure additional signage at retail leveraging this mobile marketing promotion.

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