Creating Sales Lift for Constellation Wines

Constellation Wines needed a solution to create sales lift during the must-win holiday season. Snipp created a gift-with-purchase rewards promotion, leveraging innovative receipt processing technology that eliminates the need for apps. Consumers can buy 2 eligible bottles of wine in a single transaction from any retailer in eligible states; then, after passing an age and state-gate, they can submit their receipt to earn a $10 Visa eGift card. Receipt submissions are accepted via web upload; consumers can access the upload microsite directly, or by texting 811-811 using the keyword CHEERS. This program was wrapped up in a ribbon of innovation: Constellation amplified the offer to consumers by grabbing their attention with festive gift boxes placed on the shelf, a unique way of standing out from the clutter.