Schwan’s wanted to increase basket size for Edwards Desserts, as well as position the brand as a way to “win” the holidays
Schwan’s agency, Upshot, developed a 13 week promotion where consumers who purchased two Edwards pies in one shopping trip could get a free golden pie server. To engage mobile consumers, and drive conversions, Snipp’s turn-key mobile platform was deployed, allowing consumers to send their receipt by texting EDWARDS to 811 811 orvia upload to a mobile microsite www.EdwardsHoliday.com
