Mars needed a way to reward consumers with a digital reward to purchase only Mars SKUS in retail stores for their first-ever digital Halloween trick-or-treating experience ' TREAT-TOWN'
Mars partnered with Snipp to utilize the SnippRewards API in order to pull in a brand new mobile barcode payment rewards. Consumers can participate in the program at https://www.treat-town.com/ and use their earn/bought candy points to choose a $1, $5, or $10 mobile reward which can only be use on Mars products in store.
