Beam wanted to drive local sales and to capitalize on the Father’s Day holiday period. Snipp created a custom seasonal sweepstakes, available to residents of Pennsylvania via an age and state-gated, custom branded microsite. In order to participate, consumers text BEAM to 811-811 and receive a link to the microsite (https://beamsuntory.pasweeps.com/) where they can register to win a curated box of gentleman’s goods.
