Driving Engagement and Purchase of Milk for Organic Valley with Olympic Tie-in

Organic Valley needed to drive purchase of milk products and create opportunities for brand engagement by tying into the 2018 Winter Olympics. Snipp created an Olympic-themed sweepstakes and rewards promotion. If consumers purchase Organic Valley brand milk, they can win a trip to Tahoe to snowboard with Olympic gold medalist Jamie Anderson. An additional 30 winners will win music downloads, with a playlist recommendation specially curated by Jamie Anderson herself. Winners are selected based on qualifying purchase receipts, which can be submitted by texting the word ORGANIC to 811-811, and to a microsite widget at http://ov.coop/wintersweeps.