Driving engagement and new product awareness for Newell - Graco

Newell’s Graco brand launched a new Uno2Duo stroller, and needed a way to build awareness and increase its presence on baby registries.

Snipp created a sweepstakes promotion that incentivizes consumers to add the Uno2Duo stroller to their baby registries at preferred retailers. For a chance to win from weekly drawings for the stroller and a grand prize of their dream registry, consumers can text DREAM BIG to 811-811 and receive a link, where they upload an image of their valid registry or receipt and  to receive their sweepstakes entry.