Activia was looking to repeat a successful engagement tactic that we previously used and needed a way to bring more people to their “Activia Probiotic 2 Week Challenge” program site so consumers could take advantage of a coupon offer.
Snipp created a keyword text program, where consumers can send the keyword ACTIVIA to 811-811 to receive a link to the program site to receive a downloadable $1 off discount coupon.
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