Redbox wanted to drive customer acquisition for both Theraflu and Redbox during a key season.
Snipp helped create a program that incentivizes shoppers to choose Theraflu during cold & flu season by offering a free Redbox movie night for those that are destined to stay indoors. Consumer can text THERAFLU to 811-811 and upload a picture of their receipt to receive a free Redbox movie code.
