Driving Customer Acquisition for Redbox

Redbox wanted to test out the ability to run a promotion nationwide at 60 of the top Quick Service Restaurant chains in order to gain new members to the platform while driving value for the participating restaurants.

Consumers who made any purchase at one of the participating restaurant chains could submit their receipt by texting the program keyword DINNER to 811-811. Once validated the participant would to receive a free Redbox movie code and redemption instructions.