New pet parents adopt a dog or cat at a participating adoption center and are given an Adoption Package with a Handout from Blue Buffalo that has an Adoption Code. The pet parent comes online
and enters the Adoption Code and registers to receive a $5 off coupon. The pet parent can then make a purchase of Blue Buffalo, upload their receipt and get another $5 off coupon and continue earning additional coupons for valid purchases. They can earn 3 coupons per month over 6 months for a total of $90 in savings.