Driving cross-portfolio sales for The Crown Royal Company


The Crown Royal Company wanted consumers to purchase more of their Crown Royal Deluxe AND their Regal Apple products.

Consumers who purchased both products within the promotional period simply submitted their receipt by texting the keyword CROWNSUMMER to 811-811, via email to redeem@crownroyal.com or web upload at crownroyal.com/fandango to earn $5 virtual currency from Fandango movie tickets. The program was age and state-gated to meet the requirements of alcohol industry regulations.