Blue Buffalo wanted to amplify their national promotion by driving cross-portfolio sales of Blue Buffalo Dog and Cat food (Dry, Wet and Treats) as well as support the wellness and nutrition message to pet owners who commit to feeding their pets Blue Buffalo (tying into New Year’s Resolution timing)
Snipp developed a tiered gift with purchase program that rewarded pet owners for not only buying Blue, but also spending more. Consumers could submit their receipt by texting in the keyword BLUE BUFFALO to 811 811, via email to firstname.lastname@example.org or web upload at https://www.bluebuffaloreward.com to receive a gift card. Pet owners shopping at Kroger received a Kroger gift card. All other shoppers received a Digital VISA® Prepaid Card. A $25 spend earned them $5 reward and a $50 spend earned them a $15 reward.