Pernod Ricard wanted to drive cross brand promotion sales for Kahlua and Keurig to expand their customer base and promote the combination beverage.
A ‘Give your coffee the hook up’ fall rebate promotion where consumers who purchase one bottle of 750ml or larger Kahlua AND one 12-pack or larger size of Keurig Original Donut Shop K-Cups can submit their receipt by texting in the keyword KAHLUACOFFEE or via web upload at http://rebates.kahlua.com to receive a $5 rebate via Paypal or Check.
