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Beam Suntory wanted to leverage the lead up to Big Footbal Game entertaining to promote their portfolio of spirits in Pennsylvania
Beam Suntory was able to secure in-store signage and cross promotion on the PLCB website with a turn-key sweepstakes promotion "Gear up for the Game" from Snipp! Pennsylvania shoppers could simply text BEAM to 811-811 to get a link to enter the sweepstakes via a Snipp website https://beamsuntory.pasweeps.com/ with age and state gate. One winner received $3,500 to purchase tickets to the Big Game of their dreams and 3 winners received $500 Prepaid Cards.