Driving Brand Engagement for Ball® Canning

Ball® Canning was looking for a way to drive engagement at shelf and leverage their strategic partnership with Whole 30®, promoting the use of Ball® mason jars for shaking Whole 30® salad ingredients.

Snipp worked with Newell Brands to build a turn-key promotion featuring an Instant Win game where consumers could spin the wheel once per day for a chance to win Ball® and Whole 30® products as well as Athleta gift cards or a prepaid digital VISA. Consumers could simply test Text SALAD to 811811 leading them to the website to play the game.