Driving Basket Size for Special K


Special K wanted to create a retail specific program to encourage consumers to buy multiple products in a single trip.

Consumers who buy multiple Special K products (baskets of 3 or 5) receive a Catalina printout at checkout. Consumers who purchase a basket of 3 products received a resistance band, and consumers who purchase a basket 5 receive a yoga mat once the Catalina code is entered on the microsite.