Driving Basket Size for Nature's Bounty

Nature's Bounty wanted to drive basket and pantry loading across the portfolio during January when consumers are in the New Year’s Resolution mindset making healthier lifestyle choices and drive incremental sales as a result of a strong consumer offer that influences their decision-making

Snipp developed a gift with purchase program that rewarded shoppers with a $10 Digital VISA® Prepaid Card for a purchase of $30 or more of Nature’s Bounty product. Consumers could submit their receipt by texting in the keyword NATUREBOUNTY to 811 811 or online at naturesbountypromo.com. The program was supported by several marketing tactics: