Driving Awareness and trial for Anheuser Busch’s Breckenridge Brewery

Anheuser Busch’s Breckenridge Brewery wanted to drive trial of their newly released Nitro Stout while consumers were on premise.

Snipp worked with Breckenridge Brewery to create a rebate for up to $12. Rebate was dynamic based on amount spent.  Consumers see a call to action while on premise to purchase Nitro Stout, text InGoodCo to 811811 to receive a link to the mobile optimized site https://nitroirishonus.com/ where they are age and state gated. Once registered they upload their receipt with qualifying purchase. Snipp validated purchase and sent the consumer their PayPal cash reward.

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