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Driving Awareness and Sales for Pepsi LifeWTR - College Program
PepsiCo’s wanted to build brand recognition and drive sales for it premium LIFEWTR brand on college campuses.
Snipp built a program where consumers who purchased 3 or more qualifying products in the same transaction, could submit a single image of the 3 bottles with their UPC barcodes via MMS by texting the keyword GIFT to 811811 to win a a $5 Amazon eGift card. The images were processed on Snipp's receipt and image recognition platform.
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1.888.99.SNIPP (1.888.99.76477)