PepsiCo wanted to build brand recognition and drive sales for it premium LIFEWTR brand on college campuses.
Snipp built a program where consumers who purchased 3 or more qualifying products in the same transaction, could submit a single image of the 3 bottles with their UPC barcodes via MMS by texting the keyword GIFT to 811811 to win a a $5 Amazon eGift card. The images were processed on Snipp's receipt and image recognition platform.
