3M wanted to drive awareness of Scotch® Packaging Tape at Home Depot and utilize GeoTargeted ads to drive sales. They also wanted the receipt reward program to be simple to participate in.
3M partnered with a GeoTargeting ad network to promote the exclusive Snipp Gift With Purchase Scotch - Home Depot offer. Snipp built a simple text based receipt submission program where consumers can text SCOTCH to 811811, followed by their receipt and receive a Home Depot 5$ eGift Card.
