Helping GSK Centrum Vitamins consumers kick start their New Year Wellness Program

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GlaxoSmithKline (GSK) wanted to drive product trial and promote awareness for Centrum vitamins as an essential part of a New Year Wellness program.

GSK partnered with obé Fitness to offer two free months of online fitness classes with the purchase of any Centrum vitamins. GSK leveraged Snipp’s turnkey platform to convert consumers from an extensive omni-channel media program, to validate purchase via Snipp’s receipt processing engine, and to collect valuable purchase data. Receipts can be submitted via text by messaging CENTRUM to 811-811, via email at, or online at

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