Del Monte wanted to drive awareness and trial for Contadina Pizzettas, a new authentic Italian frozen pizza snack to warm up in the microwave or oven.
Snipp worked with Del Monte’s agency to execute a turnkey mobile promotion tied to out-of-home advertising and event marketing. Consumers who attended special Contadina events at food festivals or supermarkets were able to interact with a custom food truck and brand ambassadors to sample the product and text BITES to 811811 or register online at www.PizzettasTour.com to enter a to win a sweepstakes to win an authentic Italian scooter. Snipp secured and fulfilled the prize.
