Driving Sales & Leveraging Olympics Sponsorship for DairyPure



To drive sales and leverage sponsorship of the 2016 Olympics Dairy Pure wanted to run a sweepstakes promotion

Consumers who purchase participating DairyPure products can submit their receipt by texting in the keyword DAIRYPURE to 811811, by email to submit@dairypuresweeps.com or via web upload to receive an entry into the sweepstakes. Prizes included a weekly prize and/or a Grand Prize of a trip to the US Olympic Training Center in Colorado Springs, CO.