RB was looking for an interesting way to not only drive sales of their Enfamil Nutramigen product line, but also to develop their relationship with Walmart.
Snipp helped develop a Walmart store-specific Gift-With-Purchase program where consumers who purchased qualifying Nutramigen products at participating Walmart stores can text in the keyword NUTRAM to 811 811 and upload a photo of their receipt to receive a $5 Walmart gift card.
