Dr Pepper Music Under the Cap Rewards

Dr Pepper launched a program on the SnippRewards Web and Mobile platform to drive purchase frequency and increase consumer engagement at retail.

Pin codes were printed on millions of bottles of Dr Pepper & Diet Dr Pepper at retailers across the US.  With each purchase, consumers have a 1 in 8 chance to win instant music rewards from a branded web & mobile music store, with an option to convert their credits to Amazon.com gift card credit as well. The platform is brought to life with cross promotional offers from Dr Pepper and highlights of top artists that fit with the Dr Pepper target demographic.

Measured Results: 30% repeat purchase behavior, with over 2 million impressions created. 44% of participants accessed on mobile devices.