Dove is leveraging our Rewards Platform Web and Mobile Channels to re-engage their members who are inactive for 12+ months. The platform is brought to life with cross promotional offers from Dove.
Targeted emails were sent to thousands of Insider members with rewards for re-engaging with the Dove Insider Program. With each email, insider members receive digital content credits to redeem music downloads from a catalog of millions of songs and mobile apps from EA games and more.
Measured Results: Three times the anticipated participation.