Digitizing Rebates for Diageo - Ketel One

Diageo needed a way to digitize their rebate process and track conversion from activations through their different channels - on-premise, off-premise, events

Snipp built a program on the Snipp RebateCenter where consumers who learn about the program through Diageo sampling events and other media channels can purchase Ketel One and text in one of three keywords KETELONE, KETELONEVODKA, or FAMILYMADE to 811811 or upload a photo of their receipt at https://www.diageodigitalrebate.com to get a $3 rebate. Depending on where the program is advertised, consumers are advised to use a specific code to help track conversion from each channel.