Suntory Global Spirits launched a purchase-based promotion designed to drive trial and consumer pull-through for Basil Hayden® by pairing bourbon with complementary sparkling wine purchases.
Consumers who purchased a qualifying Basil Hayden® bourbon product and a qualifying bottle of Champagne or Prosecco in the same transaction could submit a valid receipt through the age and state-gated promotional website https://www.basilfrench75.com. Following verification, eligible participants received a Venmo® digital rebate based on the purchase price of the qualifying sparkling wine product, up to a maximum of $20.
The premium bourbon purchase and complementary sparkling wine rebate encouraged larger basket sizes, cross-category purchasing behavior, and increased trial during social and entertaining occasions.
Snipp Solutions: Receipt Processing, Digital Rebates