Suntory Global Spirits launched a seasonal promotion designed to drive trial and increase purchase volume across its bourbon portfolio, featuring Jim Beam®, Maker's Mark®, Basil Hayden®, and Knob Creek®.
Consumers who purchased qualifying 750mL or larger bottles and uploaded a valid receipt through the age and state gated promotional website https://www.suntorybourbon.com could earn a digital rebate. Participants received $10 back when purchasing two qualifying products or $20 back when purchasing three qualifying products, creating a stronger incentive to build larger baskets across the featured bourbon brands. Online receipts were also accepted, helping make participation accessible across shopping channels.
The portfolio-wide promotion and tiered digital rebate structure encouraged consumers to discover multiple Suntory bourbon brands while driving incremental sales during a key seasonal occasion.
Snipp Solutions: Receipt Processing, Digital Rebates