BC Hydro wanted to innovate their Retail EE Rebate program to become more streamlined, offer customers choice in the method of receiving their rebate, and to reduce the effort at POS to execute.
Snipp launched a digital rebate program where customers could upload a photo of their receipt via email to firstname.lastname@example.org or online at https://rebates.bchydro.com/
Customers received up to $100 in cashback per product purchased across several measures including appliances, bathroom fans and programmable thermostats. The program included hundreds of product SKUs available at several retail locations throughout the province. Customers chose the rebate type to receive including Digital Visa Prepaid Card, Credit on Bill or Interac e-Transfer. To test and learn, some customers received segmented email offers and they got a larger rebate if they purchased a specific measure and entered the promo code found in the email.