Splenda launched a mission‑driven campaign designed to encourage consumers to reduce sugar intake by “swapping” to Splenda products, while driving product trial among individuals looking for lower‑sugar alternatives.
Consumers who purchase qualifying Splenda® products were guided through a short survey and quiz experience on the promotional website https://splendasweetswap.com/, where they received a recommended Splenda product and recipe tailored to their responses. Following completion, participants could choose between receiving a $5 PayPal rebate by uploading a qualifying purchase receipt or selecting a $5 digital coupon/barcode redeemable in‑store, providing flexibility in how they accessed the incentive.
By combining personalized recommendations with a dual‑reward structure, the program delivered a seamless path from discovery to trial while enabling Splenda to gather valuable insights into consumer preferences and behavior.
Snipp Solutions:Rebates, Digital Barcode Offers