Danone wanted to repeat the successful Crave & Save scale promotion previously run at Publix to drive sales across their entire portfolio of products at Publix and get incremental displays in store.
Snipp developed a digital punch card program where consumers who spend $20 on Danone products over multiple trips could submit their receipt by texting in the keyword CRAVE, email to redeem@danonecraveandsave.com or direct upload at www.danonecraveandsave.com to earn a $5 Publix Gift Card. Consumers could track their progress on the site, and earn up to 6 Publix Gift Cards to encourage repeat purchase. To drive additional excitement, consumers were also entered into a sweepstakes to win a Vitamix Blender and a $200 Publix Gift Card.
Snipp Solutions : Snipp Contests & Promotions, Receipt Processing